Downtown Yonge BIA

Client Profile:

Downtown Yonge BIA had begun to experience tremendous growth and change. At the forefront of that shift, the BIA wanted to provide a value-for-money resource to assist property owners lease space. We developed a retail recruitment toolkit for Downtown Yonge BIA and updated it twice based on the concept of Any Time; One Place. Later we created a main street prioritization matrix that assessed key attributes the street needed to be successful.


Scope of Work:

Project I

• Developed a profile for each major target market to determine their size, what types of goods and services they were looking for in Downtown, and their expenditure potential

• Assessed retail strengths, mapped key anchors, and connected the dots between target markets, retail mix, and highlighted retail gaps and opportunities

• Documented parking availability

• Reviewed pedestrian counts

• Reviewed new and proposed developments

• Documented the services available from the BIA to assist new businesses establish themselves


Project II

• Provided a weighting and prioritization for each factor on its applicability to Downtown Yonge and key learning implications



• Community revitalization

• Placemaking

• Real estate assessment

• Competitive audit

• Consumer insight

• Target profiling and segmentation

• Trend forecasting

• Tenant mix

• Customer experience mapping

• Storytelling


Susan McGibbon