Strategy for the Future
We are a bespoke strategic collective that builds distinctive brands, creates remarkable experiences and develops memorable places.
We are retail consultants, urban planners and market researchers.
We anticipate and respond to today’s rapid changes in the retail, development and real estate sectors to ensure you are ready for the future.
"Canadian design firm Umbra just turned 35, but their John St. store looks better than ever."
Our Craft: A 360° Approach
Our three decades of global experience as retailers, marketers, planners, researchers and strategists works to maximize your competitive advantage.
Our diverse expertise includes traditional and non-traditional retail sectors, communities and real estate.
We create impact through brands, experience and places.
Robust, visionary roadmaps designed with your customer at the centre.
- Business Districts
- Farmers Markets
- Food Service
- Public Markets
- Real Estate
- Retail Services
Multi disciplinary, forward thinking, industry leaders.
SUSAN MCGIBBON Chief Experience Officer
Building distinctive brands, communities and retailers is her passion. Her strategic philosophy is the foundation of her work: experience is paramount, relationships matter, evolution is necessary for relevance and brand story telling is vital.
Susan is recognized as an accomplished business strategist and brand innovator and has 25+ years of experience and depth in the Retail, Research and Creative services industries.
Using a high energy, entrepreneurial leadership style that fosters a culture of creativity and innovation, Susan is known for delivering insightful ideas, activating powerful strategies and driving unprecedented results and growth.
JOHN ARCHER Chief Development Officer
John takes a forward thinking approach to solving urban development challenges. This comprehensive approach is based off the inter-relationship between economic context and urban planning.
Evolutionary city building is about confidence in the future. John’s work focuses on being able to see the potential for positive change, taking informed risks, and knowing how to translate economic fundamentals into tangible value of built form, variety of uses, and placemaking.
Recommendations and action plans are based on a solid foundation of consumer and competitive positioning research. Over the past 20 years John has honed his global research and analytical skills and knows what questions to ask and how to distill those results into viable and vibrant plans for liveable communities.
"An excellent retail study that has and will add so much value to our work on the downtown study. Nicely done. I've learned a lot and enjoyed working with you."
- Andrew Farncombe City of Toronto TOcore Lead