Strategy for the Future


We are a bespoke strategic collective that builds distinctive brands, creates remarkable experiences and develops memorable places.

We are retail consultants, urban planners and market researchers. 

We anticipate and respond to today’s rapid changes in the retail, development and real estate sectors to ensure you are ready for the future.

"Canadian design firm Umbra just turned 35, but their John St. store looks better than ever."

— BlogTO

Our Craft: A 360° Approach


Our three decades of global experience as strategists, marketers, planners, researchers, brokers and retailers works to maximize your competitive advantage. 

Our robust expertise includes traditional and non-traditional retail sectors, communities, development and real estate.

We create impact through brands, experience and places.


Powerful Strategies

Robust, visionary roadmaps designed with your customer at the centre.

  • Business Districts

  • Farmers Markets

  • Food Service

  • Municipal

  • Public Markets

  • Real Estate

  • Retail

  • Retail Services

  • Tourism

  • 1,000,000s of square feet developed & leased










Collaborative Team

Multi disciplinary, forward thinking, industry leaders.


SUSAN MCGIBBON  Chief Experience Officer

Building distinctive brands, communities and retailers is her passion. Her strategic philosophy is the foundation of her work: experience is paramount, relationships matter, evolution is necessary for relevance and brand story telling is vital.

Susan is recognized as an accomplished business strategist and brand innovator and has 25+ years of experience and depth in the Retail, Research and Creative services industries.

Using a high energy, entrepreneurial leadership style that fosters a culture of creativity and innovation, Susan is known for delivering insightful ideas, activating powerful strategies and driving unprecedented results and growth.


JOHN ARCHER  Chief Development Officer

John takes a forward thinking approach to solving urban development challenges. This comprehensive approach is based off the inter-relationship between economic context and urban planning.

Evolutionary city building is about confidence in the future. John’s work focuses on being able to see the potential for positive change, taking informed risks, and knowing how to translate economic fundamentals into tangible value of built form, variety of uses, and placemaking.

Recommendations and action plans are based on a solid foundation of consumer and competitive positioning research. Over the past 20 years John has honed his global research and analytical skills and knows what questions to ask and how to distill those results into viable and vibrant plans for liveable communities. 

TERESA SPATARO Chief Retail Leasing Officer

Teresa is recognized as one of the premier retail real estate professionals in Canada.  Over thirty-five years she has amassed an exceptional track record in all categories of shopping centre leasing, including outlet, regional, community and power centres, in all stages of development.

STEVEN ALIKAKOS Chief Real Estate Officer

Steven has more than 25 years of retail real estate experience and has in-depth knowledge of retail leasing and investment sales. He has an exceptional track record and is recognized as one of the premier retail real estate professionals in Canada.


"An excellent retail study that has and will add so much value to our work on the downtown study. Nicely done. I've learned a lot and enjoyed working with you."

- Andrew Farncombe City of Toronto TOcore Lead